Successful Pay-Per-Click Campaigns

Pay Per Click advertising is one of the quickest ways to drive more traffic to your website. While search engine optimization marketing takes a lot of effort and time, you can setup PPC campaigns relatively easily within hours. Also, You don’t necessarily need to modify / optimize content of your website to drive traffic when you use PPC advertising (although optimization of website content is always beneficial.)

The limitations of Pay Per Click advertising is that it needs continuous monitoring for bidding. Monitoring can be time-consuming but is crucial not to lose traffic to your competitors.

This page provides a few useful tips about how to create and monitor Pay-Per-Click Campaigns efficiently.

1. Keyword is the key

  • Find specific keyword phrases from your website content.
  • Check your website log files to find referring keywords.
  • Use keyword suggestion tools provided by Yahoo! and Google. Wordtracker has a good reputation in suggesting keywords and showing keyword usages, too. Use your judgments to filter out some of suggested ones that don’t look productive. By using more specific and targeted keywords, you can avoid falling into bidding wars with your competitors.

2. Add modifiers to keywords
Add location modifiers such as state or city to your keywords. Internet users often add their state or city to their search keywords.

Add words like ‘cheap’, ‘inexpensive’, ‘buy’, or ‘demo’ or ‘download’ to your keywords if these are an appropriate description of your products / service.

3. Categorize your keywords by their brand, theme, marketing goals, priority or whatever criteria that is significant to you in order to maintain and monitor keywords.

4. Write PayPerClick Ads
Writing Pay-Per-Click Ads can be very tricky because there are restrictions and limitations of the number or kinds of words you can use. Mostly, promotion-oriented punctuation is not allowed: for example, exclamation or capitalization are not allowed.

  • Titles: In general, using keywords in the title is recommended. In the result pages, the keywords of the title gets highlighted for users and it helps grab their attention.
  • Domain Name: Domain is usually placed in the next line of the title. If your domain sounds relevant to the keywords, users are more likely to click your ads.
  • Contents:Keep in mind these factors when you write ad content: keyword choices, promotional comments, the rules and regulations of the PPC campaigns, consumer psychology and so on.

5. Bid, Analyze & Optimize
Consider using bid management tools if the volume is big enough. For analysis, use analytic tools to track clicks, click-through ratio, conversion ratio and cost per conversion. Usually the tools that PPC companies provide are pretty good, but you can use external tools.

TOP PPC programs
Out of many PPC programs, the most popular ones are Google AdWords, Yahoo! Search Marketing, MSN AdCenter, MIVA and ABCSearch.

Check out this page to get free promotion codes for the top PPC Search Engines.

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