How to Build Incoming Links

Incoming links from relevant websites bring more traffic and help your website to rank better in search engine result pages. This page provides helpful tips to build relevant links.

Reciprocal Links
Reciprocal links are arranged through link exchange between two websites. Its effect and value has dropped over the years, but It’s still helpful to get links from relevant sites.

Press Releases Links
Write press release when your company has anything news worthy such as launching new products/service or notable achievement. Submit it through press release networks like PrWeb or PRNewsWire.

Article-based Links
Distributing well-written articles is an excellent way to help build incoming links and traffic to your website. Try to write industry-specific articles on a regular basis that represent your products, service or your expertise. Have your articles published on article websites such as Ezine Articles or The Ezine Directory.

Directory Links
Directory-based links are a easy and fast way to build link popularity of your website. Especially when your website is listed in reputable directories such as or Yahoo Directory, its benefits are significant.

But having your site listed in DMOZ is not an easy thing. Submit your website to the best category. Most likely, your site won’t be added to DMOZ at the first time. It may take a few months to get listed there. Don’t try to submit your site repeatedly.

Yahoo Directory is another helpful directory for link popularity. It costs $299 per year to have them review and list your site.

A few popular free directory sites:,,,

Paid Links
Some search engines frown upon paid links, but they still have some benefits especially when the link is from relevant and reputable websites.

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