Key Elements of Website Development

Business website should be developed with thorough a planning to make it profitable.

Here are top 10 essential tips that you should consider when you develop an e-business website.

1. Make navigation easy and simple.
Implement an easy and clear navigation menu for visitors and search engine crawlers. Don’t make visitors click around to find what they’re looking for. They will probably leave your site with frustration if they have to click 5 or more times to find the information that they need. Easy navigation will improve user accessibility and usability.

2. Add social media marketing(SMM) to your marketing plan.
Social media marketing is a form of Internet marketing that accomplishes its communication goals through various social media networks such as YouTube, MySpace or Facebook. It also includes social web applications such as Digg, Stumbleupon, Reddit, Squidoo, Wikipedia, or Flickr. Consider to add a blog, too. Social media marketing is very significant to draw more community / supporters’ traffic, which is low-cost, high-quality, natural and relevant source.

3. Add sitemap / Google XML Sitemap.
A sitemap is a page that lists all pages of your website, usually by section so that users find information easily when they can’t do it with the navigation menu. There is another kind of sitemap, that is, XML Sitemaps. It is used to submit your site information to Google. This will help Google to index your website more efficiently.

4. Add search functionality.
You may think your website has an easy navigation menu and a fully updated sitemap. Yet, there are always some users who don’t find information easily. Having your own search engine will help visitors to spend less time until they find what they’re looking for.

5. Be fully functional.
If your site has a shopping cart, make sure that all functionalities work well, including checkout and post-checkout procedures. Check products / categories links, user account menu and customer support menu and assure everything is fully functional. Add 404 error pages for broken links.

6. Content is king.
The Internet is the information highway. Information is one of the main reasons that people use the Internet. Provide quality content, expertise, or unique information. If you’re selling goods, make product description a catch so that visitors buy yours. When you write content, use plain English.

7. Keep it short.
People of the Internet age want to move quickly. Keep each paragraph under 4 or 5 sentences. Keep sentences short, too, under 20 or 25 words. Keep your site moving as well. Motivate users with the words like “join today”, “click here” or “buy now”.

8. Make it search engine friendly.
The title tag is one of the most important elements from the page that search engines look for. Give each page a unique and meaningful title tag. Don’t miss out the description tag. There are not many search engines that rely on the META description tag these days, but some of them still show the description in the result pages. Also, make your website ready and available for universal search.

9. Keep layout and color consistent.
Consistent layout allows visitors to navigate your website quickly. Keep the colors of the background, links and images similar so it won’t irritate visitors.

10. Check comparability.
Check technical comparabilities for web browsers, JavaScript functionalities and CSS look. Also, check your site’s comparability for mobile communication. More and more people are connecting to the Internet using mobile phones or PDA. Create pages for mobile media and make your website compatible for them.

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