Posts tagged: Search Engine

Pay-Per-Click Advertising Tips

My efforts to improve PPC (Pay-Per-Click ) CTR (Click-Through Rate) and conversion rate are continuing. These are additional PPC promotional tactics that I am definitely going to apply. Tips to promote your Pay-Per-Click advertisements by improving Quality Score. 1. Use modifiers.: Use words like 'discount' or 'affordable' in display ads. Examples: affordable digital SLR, discount hiking shoes 2. Remove paused keywords. Keywords that have impressions but 0% CTR could be hurting account performance. Remove the keywords that are forcibly paused. This will help keyword maintenance as well as improve account Quality Score. 3. Turn off your ads during off-hours. Drop your ads during off-hours ...

Yahoo Pay-Per-Click - Quality Index

I haven't spent enough time to manage three PPC accounts Google, Yahoo and MSN for my business, and it seems they have changed quite a lot. I feel obligated to make some significant re-arrangements for campaigns, ad groups and most importantly keywords of my PPC accounts. In regard to both Google and Yahoo, it looks like the biggest change is quality impact. It's not about having numerous keywords to cover as many search queries as possible. It's about quality. Quality is key. These are some useful tips and answers regarding Yahoo PPC marketing managements. A lot of these are about the quality ...

SEO Google Status Checking Tools

Helpful tips to check SEO (Google) status. - Check backlinks to your site Go to Google -> link:yourURL ex) link: free-ebusinesshelp.com Google doesn't give you a total list of your existing backlinks. You can see more backlinks when you use Yahoo. Go to Yahoo -> linkdomain:yourURL ex) linkdomain:free-ebusinesshelp.com Does Google not consider all the backlinks that you see from Yahoo? This hasn't been answered yet among most SEO experts. - Check indexed pages by Google Go to Google -> site:yourURL - Check cached pages Go to Google -> cache:yourURL - Check keywords for your pages This tool helps you find keywords related to the content on your pages. https://adwords.google.com/select/KeywordToolExternal Select the ...

Long Tail Keywords - New Keyword Marketing Trend

Keyword optimization improved from using a single or couple of words to using three or four keyword phrases. The most current recommendation for keyword marketing is to optimize web pages for more specified multi-word keywords, that is, long tail keywords. The essence of using long tail keywords is to specify your keywords more in detail that look very similar to actual queries that users use in search engines. Traffic generated from long tail keyword marketing is smaller, but it means you can receive more targeted traffic and can improve overall conversion rate. For example, instead of 'foreclosure properties', optimize a web page ...