Posts tagged: Search Engine

Using Meta Tags To Improve Search Engine Result Rankings

Meta Tags for Search Engine Optimization Meta tags are not a magic solution any more to get top rankings in search engine result pages. But using meta tags allows site owners to manage to some degree how their web pages are displayed and described by search engines. Meta tags are included in the Head tag of an HTML page. There are three tags that you should pay attention to for search engine optimization. The Title Tag The HTML title tag is not really a Meta tag, but it is often discussed with because its significance. The text in the title tag ...

Add a Search Engine on Your Site

Having a well organized menu on your site is very important because visitors will find easily what they're looking for from your site. However, the navigator menu is not everything. Some Internet users are more used to use search engines and they are more likely to find any content using a search tool instead of a menu. This is why it's also significant to have a search engine on your site. Benefits of Adding Search on Your Site - When you have many products or services listed on your site: When your e-commerce site has a great number of products, the menu is ...

How to Improve CTR ( Click Through Rate)

What does CTR mean? CTR ( Click Through Rate) is the ratio of the numbers of clicks per number of impressions/views of your ads. For example, CTR is 1% when the impressions are 1000 and the clicks are 100. What does low CTR mean? Low CTR indicates that users don't seem to consider your advertisement to be relevant to what they're looking for. How to improve CTR - for Google Adwords 1. Use specific keywords rather than general keywords. Use "women's hiking sneakers" rather than "sneakers". 2. Use targeted keywords that actually describe your products and services. 3. Group related keywords and write a targeted ...

How to link internally - Optimization of Internal Linking

Internal linking refers to the links pointing to other pages within your site. Its importance has not valued as much as external links. But well-built internal links help your site rankings in search engine result pages (SERPs) as well as provide a good user experience. Also, its great advantage is that you have the entire control of how to manage them. Use these tips to write the most efficient internal links both for your site visitors and the search engines. 1) Make the homepage navigation menu as text links. Images, DHTML, and JavaScript navigation menus look fancy and artsy. ...

Nofollow, rel=nofollow

Nofollow is a kind of HTML attributes that defines hyperlink relationship between the linking page and the linked page. 1. It can be used when you don't want your links to influence the targeted site's rankings by search engines. That is, the destination of that hyperlink won't be given any additional weight or credit in search result rankings. "From now on, when Google sees the attribute (rel="nofollow") on hyperlinks, those links won't get any credit when we rank websites in our search results." Post on Google Blog on 2005-01-18 Not only Google but Yahoo! and MSN Search have agreed to this new hyperlink relationship ...