Posts tagged: Quality Score

How to Improve CTR ( Click Through Rate)

What does CTR mean? CTR ( Click Through Rate) is the ratio of the numbers of clicks per number of impressions/views of your ads. For example, CTR is 1% when the impressions are 1000 and the clicks are 100. What does low CTR mean? Low CTR indicates that users don't seem to consider your advertisement to be relevant to what they're looking for. How to improve CTR - for Google Adwords 1. Use specific keywords rather than general keywords. Use "women's hiking sneakers" rather than "sneakers". 2. Use targeted keywords that actually describe your products and services. 3. Group related keywords and write a targeted ...

Pay-Per-Click Advertising Tips

My efforts to improve PPC (Pay-Per-Click ) CTR (Click-Through Rate) and conversion rate are continuing. These are additional PPC promotional tactics that I am definitely going to apply. Tips to promote your Pay-Per-Click advertisements by improving Quality Score. 1. Use modifiers.: Use words like 'discount' or 'affordable' in display ads. Examples: affordable digital SLR, discount hiking shoes 2. Remove paused keywords. Keywords that have impressions but 0% CTR could be hurting account performance. Remove the keywords that are forcibly paused. This will help keyword maintenance as well as improve account Quality Score. 3. Turn off your ads during off-hours. Drop your ads during off-hours ...