Posts tagged: Quality Index

Yahoo Pay-Per-Click - Quality Index

I haven't spent enough time to manage three PPC accounts Google, Yahoo and MSN for my business, and it seems they have changed quite a lot. I feel obligated to make some significant re-arrangements for campaigns, ad groups and most importantly keywords of my PPC accounts. In regard to both Google and Yahoo, it looks like the biggest change is quality impact. It's not about having numerous keywords to cover as many search queries as possible. It's about quality. Quality is key. These are some useful tips and answers regarding Yahoo PPC marketing managements. A lot of these are about the quality ...