Posts tagged: Pay-Per-Click

Successful Pay-Per-Click Campaigns

Pay Per Click advertising is one of the quickest ways to drive more traffic to your website. While search engine optimization marketing takes a lot of effort and time, you can setup PPC campaigns relatively easily within hours. Also, You don't necessarily need to modify / optimize content of your website to drive traffic when you use PPC advertising (although optimization of website content is always beneficial.) The limitations of Pay Per Click advertising is that it needs continuous monitoring for bidding. Monitoring can be time-consuming but is crucial not to lose traffic to your competitors. This page provides ...

How to Improve CTR ( Click Through Rate)

What does CTR mean? CTR ( Click Through Rate) is the ratio of the numbers of clicks per number of impressions/views of your ads. For example, CTR is 1% when the impressions are 1000 and the clicks are 100. What does low CTR mean? Low CTR indicates that users don't seem to consider your advertisement to be relevant to what they're looking for. How to improve CTR - for Google Adwords 1. Use specific keywords rather than general keywords. Use "women's hiking sneakers" rather than "sneakers". 2. Use targeted keywords that actually describe your products and services. 3. Group related keywords and write a targeted ...

Pay-Per-Click Advertising Tips

My efforts to improve PPC (Pay-Per-Click ) CTR (Click-Through Rate) and conversion rate are continuing. These are additional PPC promotional tactics that I am definitely going to apply. Tips to promote your Pay-Per-Click advertisements by improving Quality Score. 1. Use modifiers.: Use words like 'discount' or 'affordable' in display ads. Examples: affordable digital SLR, discount hiking shoes 2. Remove paused keywords. Keywords that have impressions but 0% CTR could be hurting account performance. Remove the keywords that are forcibly paused. This will help keyword maintenance as well as improve account Quality Score. 3. Turn off your ads during off-hours. Drop your ads during off-hours ...

Yahoo Pay-Per-Click - Quality Index

I haven't spent enough time to manage three PPC accounts Google, Yahoo and MSN for my business, and it seems they have changed quite a lot. I feel obligated to make some significant re-arrangements for campaigns, ad groups and most importantly keywords of my PPC accounts. In regard to both Google and Yahoo, it looks like the biggest change is quality impact. It's not about having numerous keywords to cover as many search queries as possible. It's about quality. Quality is key. These are some useful tips and answers regarding Yahoo PPC marketing managements. A lot of these are about the quality ...