Posts tagged: Keyword Marketing

Successful Pay-Per-Click Campaigns

Pay Per Click advertising is one of the quickest ways to drive more traffic to your website. While search engine optimization marketing takes a lot of effort and time, you can setup PPC campaigns relatively easily within hours. Also, You don't necessarily need to modify / optimize content of your website to drive traffic when you use PPC advertising (although optimization of website content is always beneficial.) The limitations of Pay Per Click advertising is that it needs continuous monitoring for bidding. Monitoring can be time-consuming but is crucial not to lose traffic to your competitors. This page provides ...

Pay-Per-Click Advertising Tips

My efforts to improve PPC (Pay-Per-Click ) CTR (Click-Through Rate) and conversion rate are continuing. These are additional PPC promotional tactics that I am definitely going to apply. Tips to promote your Pay-Per-Click advertisements by improving Quality Score. 1. Use modifiers.: Use words like 'discount' or 'affordable' in display ads. Examples: affordable digital SLR, discount hiking shoes 2. Remove paused keywords. Keywords that have impressions but 0% CTR could be hurting account performance. Remove the keywords that are forcibly paused. This will help keyword maintenance as well as improve account Quality Score. 3. Turn off your ads during off-hours. Drop your ads during off-hours ...

Long Tail Keywords - New Keyword Marketing Trend

Keyword optimization improved from using a single or couple of words to using three or four keyword phrases. The most current recommendation for keyword marketing is to optimize web pages for more specified multi-word keywords, that is, long tail keywords. The essence of using long tail keywords is to specify your keywords more in detail that look very similar to actual queries that users use in search engines. Traffic generated from long tail keyword marketing is smaller, but it means you can receive more targeted traffic and can improve overall conversion rate. For example, instead of 'foreclosure properties', optimize a web page ...