Posts tagged: Google

Google Adsense

Google AdSense is a fast and easy way for website owners to earn an income by placing ads on their website. Website owners (Website publishers) make money either on a per-click or per-impression basis, that is, either when a visitor clicks on AdSense ad or when an AdSense ad is displayed. Here are a few reasons that make Google AdSense more popular ads program among website owners over typical banner ad programs. 1. The ads are provided by Google Adwords with its own search technology based on website content. This means the ads are relevant to ...

How to Improve CTR ( Click Through Rate)

What does CTR mean? CTR ( Click Through Rate) is the ratio of the numbers of clicks per number of impressions/views of your ads. For example, CTR is 1% when the impressions are 1000 and the clicks are 100. What does low CTR mean? Low CTR indicates that users don't seem to consider your advertisement to be relevant to what they're looking for. How to improve CTR - for Google Adwords 1. Use specific keywords rather than general keywords. Use "women's hiking sneakers" rather than "sneakers". 2. Use targeted keywords that actually describe your products and services. 3. Group related keywords and write a targeted ...

Pay-Per-Click Advertising Tips

My efforts to improve PPC (Pay-Per-Click ) CTR (Click-Through Rate) and conversion rate are continuing. These are additional PPC promotional tactics that I am definitely going to apply. Tips to promote your Pay-Per-Click advertisements by improving Quality Score. 1. Use modifiers.: Use words like 'discount' or 'affordable' in display ads. Examples: affordable digital SLR, discount hiking shoes 2. Remove paused keywords. Keywords that have impressions but 0% CTR could be hurting account performance. Remove the keywords that are forcibly paused. This will help keyword maintenance as well as improve account Quality Score. 3. Turn off your ads during off-hours. Drop your ads during off-hours ...

SEO Google Status Checking Tools

Helpful tips to check SEO (Google) status. - Check backlinks to your site Go to Google -> link:yourURL ex) link: free-ebusinesshelp.com Google doesn't give you a total list of your existing backlinks. You can see more backlinks when you use Yahoo. Go to Yahoo -> linkdomain:yourURL ex) linkdomain:free-ebusinesshelp.com Does Google not consider all the backlinks that you see from Yahoo? This hasn't been answered yet among most SEO experts. - Check indexed pages by Google Go to Google -> site:yourURL - Check cached pages Go to Google -> cache:yourURL - Check keywords for your pages This tool helps you find keywords related to the content on your pages. https://adwords.google.com/select/KeywordToolExternal Select the ...