How to Improve CTR ( Click Through Rate)

What does CTR mean? CTR ( Click Through Rate) is the ratio of the numbers of clicks per number of impressions/views of your ads. For example, CTR is 1% when the impressions are 1000 and the clicks are 100. What does low CTR mean? Low CTR indicates that users don't seem to consider your advertisement to be relevant to what they're looking for. How to improve CTR - for Google Adwords 1. Use specific keywords rather than general keywords. Use "women's hiking sneakers" rather than "sneakers". 2. Use targeted keywords that actually describe your products and services. 3. Group related keywords and write a targeted ...

How to link internally - Optimization of Internal Linking

Internal linking refers to the links pointing to other pages within your site. Its importance has not valued as much as external links. But well-built internal links help your site rankings in search engine result pages (SERPs) as well as provide a good user experience. Also, its great advantage is that you have the entire control of how to manage them. Use these tips to write the most efficient internal links both for your site visitors and the search engines. 1) Make the homepage navigation menu as text links. Images, DHTML, and JavaScript navigation menus look fancy and artsy. ...

Nofollow, rel=nofollow

Nofollow is a kind of HTML attributes that defines hyperlink relationship between the linking page and the linked page. 1. It can be used when you don't want your links to influence the targeted site's rankings by search engines. That is, the destination of that hyperlink won't be given any additional weight or credit in search result rankings. "From now on, when Google sees the attribute (rel="nofollow") on hyperlinks, those links won't get any credit when we rank websites in our search results." Post on Google Blog on 2005-01-18 Not only Google but Yahoo! and MSN Search have agreed to this new hyperlink relationship ...

Pay-Per-Click Advertising Tips

My efforts to improve PPC (Pay-Per-Click ) CTR (Click-Through Rate) and conversion rate are continuing. These are additional PPC promotional tactics that I am definitely going to apply. Tips to promote your Pay-Per-Click advertisements by improving Quality Score. 1. Use modifiers.: Use words like 'discount' or 'affordable' in display ads. Examples: affordable digital SLR, discount hiking shoes 2. Remove paused keywords. Keywords that have impressions but 0% CTR could be hurting account performance. Remove the keywords that are forcibly paused. This will help keyword maintenance as well as improve account Quality Score. 3. Turn off your ads during off-hours. Drop your ads during off-hours ...

Yahoo Pay-Per-Click - Quality Index

I haven't spent enough time to manage three PPC accounts Google, Yahoo and MSN for my business, and it seems they have changed quite a lot. I feel obligated to make some significant re-arrangements for campaigns, ad groups and most importantly keywords of my PPC accounts. In regard to both Google and Yahoo, it looks like the biggest change is quality impact. It's not about having numerous keywords to cover as many search queries as possible. It's about quality. Quality is key. These are some useful tips and answers regarding Yahoo PPC marketing managements. A lot of these are about the quality ...